And when it comes to link building, you have only two options:
- create great content and wait for people to link to it
(insisting a little can help)
- create great content and take action
Guest posting falls into the second category. It’s a process that’s pretty cheap, helps you build relationships and can land you great links. No wonder that 2 out of 3 bloggers write guest posts.
That being said, guest posting is not easy. Especially finding new guest post opportunities.
In this article, I’ll share the best techniques to find blogs and websites to guest post on.
Let’s get started!
Guest posts were not created equal
Before diving into the process, let’s take a look at three important factors that influence the strength of the backlinks in general and guest posts links in particular.
1. The importance of relevance
Sure, the number of backlinks you receive is an important ranking factor.
But quantity isn’t the only parameter here. To identify spammers, Google also takes into account the relevance of the link.
The relevance can be broken down into two dimensions:
- Domain relevance: is the website you received a backlink from in the same niche/industry as yours? This is what Majestic’s topical trust flow may help you to evaluate.
- Page relevance: does the content of the page where my link was placed has anything to do with my own website and linked page?
ALL CONTENT AND IMAGES AT: Mangools Blog