Even if you’re not occupying position 1, you can outrank it. How? Is that even possible? Yes, that is possible – by claiming a featured snippet.
In this blog post, we’ll discuss what featured snippets are, their benefits for your SEO, and how to optimize for them. Let’s get started.
What are featured snippets?
A featured snippet shows up as a block that contains the exact answer to your query. It is found right above the first organic search results, which is why it’s also called “position 0.”
CONTENT SOURCE: Mangools Blog
Let’s say we do a Google search on “how to clean silver.” Below is a screenshot of a featured snippet for this query:
Most of the time, Google includes an image in a featured snippet. The image source can be different than the source of the answer.
Featured snippets make people’s online search easier since they can see the answer they’re looking for at a glance. Google programmatically picks the best answer from a third-party website and features it in a snippet.