At the beginning of 2018, after we launched our 4th tool, we had many discussions about how to increase the synergy of our tools in terms of SEO.

Our philosophy of having highly focused tools, all on separate landing pages, hasn’t changed. However, we wanted to boost their SEO potential by migrating them to one domain: mangools.com.

And that’s exactly what this 301 redirect case study is about. Let me tease you a bit: This is not the usual success story of 301 redirect!

Table of contents:

• Challenge
• Data and time background
• Original website
• Checklist
• Results of the redirect
• CTR
• Organic traffic
• Investigation continues
• Reverting back
• Results of the revert
• What did we learn?

CONTENT SOURCE: Mangools Blog

Challenge

Mangools as a brand has covered all our tools for more than 2 years. It would be a logical step to migrate them on mangools.com while keeping in mind that we don’t want to create all-in-one tool. Mangools is a package of SEO tools.